Today’s marketplace, while replete with opportunity, is more crowded than ever and starting a company and successfully building a brand are becoming increasingly more difficult. As overall transaction costs continue to decline, markets have seen an influx of entrants as new competitors expedite launching their businesses with simple websites and intelligent outsourcing of almost all operational functionality both internally and along the supply chain. The net result of these new competitors is an amplified background noise that causes massive consumer confusion as product choices increase exponentially, existing brands get diluted, and most companies new or old, find it increasingly difficult to connect meaningfully with their customers.

Hatch exists to help entrepreneurs cut through the noise, not only financially with growth capital, but with the skills and experience necessary to navigate through the exceedingly intricate world of building a company. Hatch brings a highly developed process for engineering comprehensive consumer-informed brand strategies; guiding identity development, crafting compelling storytelling and consumer experiences, articulating core values, driving focused to-market strategies, architecting packaging and developing ongoing sales and brand management support programs. Hatch believes that a company’s brand is in effect the nexus of every-touch point a consumer has with that company and its products. Hatch works hard with its portfolio companies to help them deliver a resonant and relevant message.